Hundreds of hours of video are uploaded to YouTube every minute. Due to the enormous volume of user-generated content, well-known brands easily sink into the ever-growing mass of data. A viewer-invisible measurement can successfully bring your videos to the fore: “Watchtime” is the most important success factor for a successful video strategy on YouTube. Buying YouTube Views is common. Numerous sites offer views in large packages at affordable prices. But what effect does buying YouTube Views have for my video? What are the pros and cons of buying YouTube Views?
What is Watchtime?
Watch time describes the added length of time the viewers spend on your videos. In the past, high fetch numbers helped improve the findability and rank of videos within YouTube Search. But unlike views and interactions, such as likes and comments that can be manipulated, the “watchtime” is a qualitative measure. It highlights all the videos that appeal to viewers and manage to keep their attention.
For this reason, the “watchtime” generated by your videos on your channel is essential today for its overall success. For example, the watchtime determines whether your content in the platform will be taken into account by its own recommendation features, such as the personalized homepage of the users, the video recommendations, but also the subscription of your channel subscribers. Optimizing your content for the longest possible watchtime sessions is therefore crucial. It does not matter if your clickthrough rate, conversions, or lead generation is your primary goal. The longer the playing time of your channel and your video, the higher the likelihood that they will be displayed in the search results and recommendations above. The bottom line is that the longer the playback time of your content, the higher the willingness to buy and the popularity of your brand, the purchase intent and the actual sales.
How do purchased YouTube views affect user behavior?
Human behavior also means adopting group thinking. Where would you rather shop – at an online shop with 10,000 sales per year, or rather at one with 50? Which video will you look at more likely – one with 2 million views, or one with a similar thumbnail and 500 views? We humans follow the majority, believing that we are doing the right thing.
This is very advantageous especially after the creation of a YouTube channel. If you have few views, people rarely click on the video – even if the title, preview image and channel name are completely optimized. Of course, the impact of YouTube boosts depends on the audience and the niche. Nonetheless, organic views on YouTube are increasing by up to 40 percent due to the “peer pressure” effect. It can be assumed that in percentage terms more people will subscribe to the channel.
Last but not least, this also applies to the conversions. A video in a small niche with just 100 views is suspect. The situation is different for a video in a limited niche, which has at least 10,000 views. According to Arthur Schoppenhauer: “We rarely think of what we have, but always what we lack.” If a video has 100,000 views, a product looks more attractive and tempting because it is obviously of interest to many people.
Is it fair and legal to buy Youtube views?.
Undoubtedly a downside to buying YouTube Views is that it is socially less accepted and also clearly violates the YouTube guidelines. Many people associate buying views with cheating and an unfair competitive advantage. We do not want to play the moral apostle now, because everyone has to decide and answer for themselves.
Some argue that, for example, having a costly logo created by a professional is a competitive advantage, while a 16-year-old student, for example, has to put together a logo by himself.
Regardless of the moral debate, buying YouTube Views does not go down well. While in most cases you can use research to evaluate whether views have been made or not, you can cloak the non-organic views. This works best for large channels, allowing the views to be distributed slowly and evenly.
- Higher organic views through better position in the YouTube algorithm
- More clicks on the video in the proposals, which means more views
- Higher probability that conversions turn into conversions
- Facilitates the launch on YouTube
- Little acceptance by some people, often considered unfair
- YouTube views do not bring any conversions or revenue
- Lot of scam providers in the market, it’s important to choose the right company.