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YouTube Marketing Strategies

There are some very good reasons why were always being told we should use YouTube marketing to promote our brand. In these modern days, almost everyone has an online presence. More and more time is being spent on social media each day. Though there are many social networks you could be using for your marketing strategy. YouTube is one of the top social networks everyone is using. Sometimes YouTube can be difficult to use for business which don’t exactly fall within the esthetics category like fashion or cooking. If you’ve been having issues using YouTube for your company, read our tips on how to make the most out of this platform.

1. Reach Out to Your Community

Even though we strongly agree that companies should be social and not promotional, at the end of the day YouTube is a marketing platform which offers a great way for businesses to connect to their community. Engage with your audience by using captions to start conversations. Write inviting captions to get your customers to engage with your promotional videos. Catch their attention by being direct and interesting enough to engage. This way you can receive feedback on your brand while at the same time letting you costumers know you appreciate their input. Another good idea is to create contests by inviting people to use a hashtag you create. Give away a product by challenging customers to share your video and using your brand’s hashtag. Doing this will increase their engagement and spread the word of your company around.

youtube marketing strategies

2. Present Your Workplace

Unfortunately, a lot of businesses use YouTube ads like the ones you see on TV. They create videos of their products of their campaign without creating a proper presentation. YouTube is a platform where you can show off a certain lifestyle and not simply show off your products. This means that your videos have to show the real you, your office, the people you work with and your overall environment. If you show your workplace on YouTube it means you’re showing you culture and your values. Record your employees, office events and other company activities to let your audience know what you’ve been up to.  Unfortunately, many businesses out there use their Instagram posts like ads you see on TV. They post photos of their products, their campaign and promote sales without giving it any sense of a proper presentation. Instagram is an app where you show a certain lifestyle, not simply post photos of your products. This means that your posts have to show the real you, they have to show your office, the people you work with and your overall environment. Showing your workplace on Instagram means showing your values and your culture. As the saying goes: be social, not promotional. Take photos of meetings, events, and other company activities to let people know what you’ve been up to. Don’t let your profile look boring and full of ads.

youtube marketing strategies

3. Enhance Videos

Creative videos are crucial YouTube posts. Don’t just make generic boring videos of your brand, but instead promote it with creative, professional and attention-grabbing content. Take videos of your employees working, grabbing lunch or even having a laugh. Make sure they look natural and always remember to take permission to post them on YouTube.  Enhance the brightness, contrast, and color of your videos so that they stand out. Lighter, brighter images grab much more attention than dark images. Stay consistent with your videos so that your brand can get instantly recognized by your audience.

youtube marketing strategies

4. Track Your Success

Using social media for marketing is pretty much useless without analytics. Social media management tools can be used to measure your follower’s engagement with your content. Based on your content results, keep improving your video posts. If particular types of videos or hashtags drive engagement, keep using those types of posts. If posting at specific times during the day gets you more likes and comments, keep on posting during that time.

Some people debate whether using such data is ethical. When you use third-party websites like YouTube, any information you have access to has already been agreed upon by the users. The more information you have about the content your audience engages with, the more you can improve your business’s YouTube strategy, so make sure you’re keeping track with your audience.

youtube marketing strategies

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