Why You Should Use YouTube For Marketing


In 2017 marketing has taken on entirely new forms which are growing and diversifying across channels. This is great news for all marketers who wish to expand their brand and adapt to the new changes in their industry. Now more than ever is is important to spread your content in multiple channels of media. Marketing used to be pretty simple back in the days but now, with the rapid technological advancement, Internet offers an incredible platform for people to expose their brand.

Gaining followers is not nearly as easy as it used to be- now there is a wide field of other websites and ads competing for viewer attention. According to marketing specialists, YouTube has an exceptional value for marketers looking to grow their audience.  Getting YouTube views has become increasingly important and critical for a business’ success. Here are a three main reasons why you should be using YouTube to market your brand.

1.  Image of Authority

YouTube is one of the main reasons why modern marketing has changed over the last past years. Making videos has never been as easy as it is now, which makes YouTube a painless way to integrate it into your marketing plan. If used efficiently, video marketing can help you build trust and establish your brand as having an authority. The more you engage with your customers the more you increase your authority. YouTube is the second biggest search engine platforms online which offers a great opportunity for businesses to gain viewers. Ads and static marketing doesn’t get people’s attention anymore. Interactive, engaging and aesthetic material is what cuts it these days. Make sure you update your channel with new videos at least once a week. This will not only get attention but will also remind costumers that you care about them.

2. Credibility and Trust

As a brand, you have to attract your audience with more than just a sales pitch. To gain customers means to gain their trust because if they don’t trust you, they won’t buy from you. It is very important to build a trusting relationship with you customers. By doing so you can develop an edge over all the rest of the competition. If you present your brand on YouTube, you will give your costumers space to look at and evaluate your products. The more information your audience gets, the more they trust. YouTube offers a platform where you can directly present your brand in a 15 second video which can be engaging, entertaining and informative. Another great way to build a trusting relationship is to post videos show your costumes’ feedback and recommendation of your services. For potentially future customers an honest opinion of a satisfied customer is the most convincing argument to use your services.


3. Engagement

YouTube is becoming a more powerful form of communication and more engaging than other types ads. Videos are the best way to connect with your clients and to provide a more personal touch than traditional marketing. Everyone enjoys watching videos. They are effortless and entertaining. Videos are a great way to connect with your viewers and provide more of a personal, hands on feel than traditional marketing. Engagement is key for the success of your marketing campaign. Platforms that have video content display multiple layers of engagement. YouTube offers marketers many ways to connect with their audience. This can come in forms of feedback and comments on the videos, and also likes and dislikes. This allows to not only communicate with marketers but also with each-other and that’s how you create a community for your brand. Video platforms are very helpful for all marketers out there. To engage more traffic, take a look at our offers by clicking here and give your videos a boost like never before.


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